Has your business truly invested in content yet? Julia McCoy has the top reasons why every business needs to create useful, evergreen content

The way social networks have impacted our personal and professional lives is far greater than most of us could have anticipated. While we were battling with our friends over getting cut from their top friends list on their Myspace profile, we couldn’t have imagined the impact of social media today. The evolution of social networks in the past 10 or even 5 years has been truly remarkable.

Last week, Google renamed Google Webmaster Tools too Google Search Console…

Yesterday we reported on massive local search changes with Google, stemming from two theories: (A) A bug with Google’s location algorithms, thinking searchers are not in the right place.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Users are increasingly turning to their phones to find local businesses. The post Google Says “Near Me” Searches Have Doubled This Year appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Posted by AlexApptentive This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc

BuzzFeed announced today their launch of the “BuzzFeed Open Lab for Journalism Technology and the Arts.” The post BuzzFeed Announces New R+D Arm Called “Open Lab” by @AllieGrayFree appeared first on Search Engine Journal .

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.