SEO doesn’t exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success.

Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data.

I am always nervous quoting 140 character Google responses to complex ranking issues.

Is it time to give local directories a higher priority as you plan your search marketing strategy? Contributor Myles Anderson shares results of his recent traffic data analysis. The post Is Local Directory Traffic On The Rise Again?

As businesses move more of their budget into content marketing, it’s time that we start measure what matters – not just what’s easy to track. The post 12 Important Content Marketing Metrics You Aren’t Measuring by @IAmAaronAgius appeared first on Search Engine Journal .

Here are ten campaigns launched by a variety of brands that prove when done correctly, reddit can be a major assist for brands. The post 10 Marketing Campaigns From Big Brands That Won Over Reddit by @albertcostill appeared first on Search Engine Journal .

It’s undeniable that LinkedIn is leading the pack for professional social networks. In fact, more than half of all of the business in the world have created a business page on LinkedIn.

Despite the debates on the value of link-building, it’s still a practice that can work well if executed correctly. The same can be said of guest blogging and infographics.

Google will be replaced by Bing as the default search engine for AOL’s sites over the next 10 years. The post Google Loses Long-Term Search Partnership With AOL to Microsoft’s Bing by @mattsouthern appeared first on Search Engine Journal .