Google has unveiled cross-device management, programmatic buying and native advertising support products at its DoubleClick Leadership Summit. Google has unveiled a few ad products

Does your company need social media management software?

In its biggest expansion since 2012, Google trends rolled out a number of new updates today, including real-time data and a redesigned homepage.

Columnist Benjamin Vigneron shares his method for attributing changes in SEM performance over time to multiple internal and external variables.

First reported by Android Police, Google Maps added a feature that when you navigate using the Google Maps app to a specific place, if that place will be closed by the time you are expected to arrive, it will tell you and suggest that you don’t bother going…

A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his tips for conducting keyword research in the absence of historical website data. The post Keyword Research For A New Website appeared first on Search…

With so much noise online, what is the number one thing a brand can take to get their content to stand out? The post How to Use Buyer Personas & CTAs in Content Marketing: Insights From #SEJSummit Speaker Marla Johnson by @wonderwall7 appeared first on Search Engine Journal .

Awesome at paid search, but struggling with paid social? Check out columnist Larry Kim’s tips for getting the most out of your social PPC initiatives.

Yesterday we reported about weekend chatter that was so low that I called it the Google cricket update. But starting yesterday afternoon, that chatter in the SEO community spiked significantly..

Posted by randfish This week, we launched a feature inside Open Site Explorer that I’m very excited about – the Spam Score Histogram, found by clicking on the “spam analysis” tab: The histogram is particularly useful for visualizing the distribution of potentially spammy links that show up in a site’s link profile. Above, for example, we’re looking at Moz.com , with a strong distribution of sites that have 0-5 spam flags. According to our research, that means the vast majority of those sites are unlikely to be penalized or banned by Google