Google announced they have updated their Google Shopping feed specifications and the product taxonomy in order to “create a richer experience for customers” that are searching for your products online and to “simplify the process of providing information in your feed” to Google…

Posted by randfish Keyword Research is a very different field than it was just five years ago, and if we don’t keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today’s Whiteboard Friday Rand explains what has changed and what we all need to do to conduct effective keyword research today. For reference, here’s a still of this week’s whiteboard.

Danny Sullivan shared a demonstration he was at SMX Paris where Google’s Behshad Behzadi showed just how amazing Google search is on your mobile device. It knows where you are, almost knows what you are looking at, and answers your questions based on being location aware..

Twitter announced this afternoon that Dick Costolo will be stepping down as CEO, to be replaced in the interim by co-founder Jack Dorsey effective July 1. In light of this news, Twitter’s stock price immediately rose 7% in after-hours trading. At the time of this writing TWTR is currently fluctuating between 5% and 6%

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Counts Yahoo Clicks, Personal Ads & SEO Contracts appeared first on Search Engine Land.

Here is a recap of what happened in the search forums today…

In response to transitions under the renegotiated search deal, Bing Ads will release weekly updates on the percentage of Yahoo click volume it’s delivering. The post Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly appeared first on Search Engine Land.

Instead of being concerned with the future changes on Google algorithm, it’s more important to plan for the future and adjust accordingly. The post Predictions For The Future: Google’s Algorithm Updates by @alexanderkesler appeared first on Search Engine Journal

Download this white paper to find out how to determine which search keywords and ads drive calls. Learn how you can use call tracking data to optimize bidding, generate more calls and sales, and cut wasted spend. The post SPONSOR MESSAGE: Guide to Call Tracking for Local Search appeared first on..