Why Are B2B Content Strategies Important –  The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. Find out more from this great infographic.  Chief Marketing Officer (CMO) Council Survey: 42 Percent of Business Leaders Say Consumers Shame Them on Social –  Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate.  SocialTimes Google: Lower CPCs Are Because Of YouTube, Not Mobile Search –  For several quarters of declining Google CPCs, financial analysts have speculated and assumed that the migration of usage to mobile and lower bids for mobile clicks were responsible. However on Google’s earnings call today CFO Patrick Pichette sought to dispel that belief.  Search Engine Land Survey: 99 Percent Of Consumers Will Share Personal Info For Rewards, But Want Brands To Ask Permission –  Consumers repeatedly say in surveys that they want more personalization — but also more privacy

As many of you know, Google confirmed the Google Panda 4.2 refresh last week. But one question we did not have answered from Google directly in the public was

Dr. Pete Meyers spotted another Google test yesterday and posted it on Twitter it is a preview of what is to come for the new Google Home Services ads. In short, this is an ad unit that connects home-service providers to searchers…

We know Bing is into their emojis by being one of the first to support Emoji search. But to take that one step further…

Posted by randfish A single fantastic (or “10x”) piece of content can lift a site’s traffic curves long beyond the popularity of that one piece. In today’s Whiteboard Friday, Rand talks about why those curves settle into a “new normal,” and how you can go about creating the content that drives that change.

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home Service Search Ads, Right To Be Forgotten Challenged & Bing Emoji Keyboard appeared first on Search Engine Land.

The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser.

Google is updating its Translate app again to let you instantly understand bar menus in 27 languages.

Google has formally appealed France’s data protection authority’s order that Google apply Right-to-Be-Forgotten (RTBF) removals to its global index. The Commission Nationale de l’informatique et des Libertés (CNIL) had protested Google’s Europe-only removal policy and threatened…