Fresh content is important when it comes to SEO, but Erin Everhart reminds us that there’s value in updating old content, as well. The post How To Manage Your Old & Outdated Content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Columnist Myles Anderson shares key findings from BrightLocal’s 2015 Local Consumer Review Survey. The post 87% of Potential Customers Won’t Consider Businesses With Low Ratings appeared first on Search Engine Land.

When it comes to online reputation management, the best defense is a good offense. Paying attention to Google Alerts and registering with the SBA are just two proactive “defensive” measures.

Amazon has implemented its own site-specific digital advertising search tool – Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program’s capabilities.

At SEJ Summit Silicon Valley, Loren Baker talked with Kevin Henrikson about how marketing works when you’re in a startup and when you’re in an enterprise. The post Marketing for Startups & Enterprise: An Interview with Microsoft’s Kevin Henrikson by @AkiLiboon appeared first on Search Engine Journal .

Here’s a test: Google “fairy wings” right now. Your job is to quickly find which result will sell you a set of glitter fairy wings and preferably include free shipping

A month ago Microsoft’s virtual assistant Cortana became available for download in a pre-beta release. Now an official US beta version of Cortana for Android is here.

Today on Google.com is a special Google logo, aka Google Doodle, for the father of surfing, Duke Kahanamoku. He was born on August 24, 1890 in Waikiki, Honolulu, Hawaii and died at the age of 77 on January 22..

Since March, we’ve been talking about how Google has been commenting that they will deprecate the AJAX crawl proposal.