Negative SEO, such as spamming competitors, can be devastating to your site.

Marketers seeking PPC tips often overlook the fact that AdWords is just one element in their overall marketing campaign. You need everything to work ..

It’s safe to say that not one company is sitting around scratching their head saying “I have all of this marketing budget to spare, what can I spend it on?”. Budgets are tight, and marketing budgets are often the first to feel the pain of cuts.

Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and 18 different countries.

Yahoo is testing a new user interface for their search results, this new test shows gray URLs as opposed to the typical green URLs.

If you know where to look or click, there’s a hidden link from Alphabet to Hooli, the fictional tech company in HBO’s Silicon Valley comedy. But hidden links are a no-no with Google’s search guidelines. The post Irony Alert: Could Alphabet’s Hidden Link To Hooli Get It Banned In Google?…

In the past, Google has said not to use pipes in URLs because it is one of the characters than can imply other things. But using them in your title tags is fine and I see it often

Google’s name change/reorganization prompts a witty response from Redmond.

So we all know what Google says about duplicate content – that it is not a Google penalty. Of course, you do not want to have duplicate content across your site, because it can confuse Google in what should rank first…