This week’s SEJ Wrap-Up is about Google’s update with Panda now part of core ranking algorithm, and unusual ways to use landing pages. The post SEJ Wrap-Up: Google Update – Panda Now Part of Core Rank Algorithm & Landing Page Tricks by @megcabrera appeared first on Search Engine Journal

In this infographic, Julia McCoy details what Topical Trust Flow is, how it has replaced PageRank, and how site owners can rise in the ranks of trust flow. The post The Ultimate Guide to Topical Trust Flow [Infographic] by @JuliaEMcCoy appeared first on Search Engine Journal .

Just in case you were wondering, sites in the Google News index do not get any special ranking boost in the organic Google results. Google’s John Mueller said they are not

Link building looked different a long time ago (in a galaxy far, far away). Columnist Winston Burton explains how things have changed and what works today. The post Link Wars: The Force Awakens appeared first on Search Engine Land

When expanded, PLAs muscle out other ads and organic listings to take over most of the above-the-fold real estate. The post Google Expandable PLA View Test Displays 16 Product Listing Ads appeared first on Search Engine Land

What’s the best way to determine which links to pursue and which to pass up? Columnist Andrew Dennis shares his criteria

Learn how to do keyword research from start to finish, how to maintain your data and how to use specific tools like a pro through KeywordCourse.com The post Keyword Research in 2016 by @sejournal appeared first on Search Engine Journal .

Some Android users can install Android apps from within the mobile search results, bypassing a step to the Google Play store. The post You Can Now Install Android Apps Directly From Google’s Search Results appeared first on Search Engine Land.

Artem Russakovskii posted a screen shot on Google+ of Google allowing some Android users the ability to install Android apps directly within the search results…

Does this influencer marketing scenario sound familiar? You’ve set up your initial influencer list full of high-profile names and a few up-and-comers in the industry, developed a compelling question for your outreach and just hit send on the first round.