An influencer is a great way to improve local SEO and help get your brand out in front or your audience. Learn how to find influencers for local SEO here

Posted by Dr-Pete For the past couple of months, Google has been testing SERPs with 4 ads at the top of the page (previously, the top ad block had 1-3 ads), leading to a ton of speculation in the PPC community. Across the MozCast data set, 4 ads accounted for only about 1% of SERPs with top ads (which matches testing protocol, historically)

Mobile Proves to Be Fruitful for Email [Infographic] Anyone who owns a smartphone will not be surprised to learn that more and more people are opening and interacting with email through their mobile device.

Author, marketer, and entrepreneur Ryan Holiday talks about building relationship with your audience without thinking of sales as their top priority. The post #MarketingNerds: Why Ryan Holiday Built a 55,000 Subscriber Mailing List That Purposely Doesn’t Make Money by @AkiLiboon appeared first on Search Engine Journal

Google has added a section in the Google Webmaster Help forums for AMP (accelerated mobile pages) webmaster related questions.

Yesterday, Google announced on Google+ that they now support referrer tracking for Android apps. This will give Android app marketers the data on the sources of your app installs…

The Mozcast Features report shows a 14.5% drop in the reviews snippets showing up in Google over the past day compared to the day prior. This is a massive drop compared to the stability is has shown over the past several months…

Posted by randfish Can a new friend you connect with at a conference be as strong of a ranking signal as a quality backlink?

AMP, accelerated mobile pages, is going live this coming Wednesday in the mobile Google search results. The post Ad Age: Google Is To Launch AMP In Search Results On February 24, 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article