Even as we find more sophisticated ways to advertise, we reach fewer people each year. Ad blockers resulted in $21.8 billion loss of global revenue in 2015

The year 2016 is full of link building opportunities. Here are seven healthy links that you should start building today.

Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as partners than simple proxies for message distribution.

Google’s John Mueller posted a FAQ on Google+ around questions asked about site migrations from HTTP to HTTPS. Truth is, I don’t see anything in there we didn’t cover already here when talking about HTTPS but it is a good refresher…

Company to extend AdWords credits to NGOs under Google AdWords Grants program. The post To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

For iOS developers that have implemented the Google App Indexing API/SDK into their apps, they may be having a weird bug due to the Google SDK. Specifically…

Rebecca Godsalve said her father was able to reunited with his long lost nephew after 60 years all due to a Google search.

Here is a recap of what happened in the search forums today…

Nearly 80% of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion calls to U.S. businesses this year. How can you leverage the exploding mobile opportunity in Facebook advertising to drive more calls and sales?..

Wondering which link team structure will work best for you? Julie Joyce gives us the major pros and cons of the two methods that have worked for her.