This week in search at the Search Engine Roundtable, we covered a possible Google update earlier in the week.

Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and physical marketing. The post Local SEO beyond the browser appeared first on Search Engine Land

What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some common paid search metrics.

A quick Google search will return hundreds of tools and best practice lists for social media. This deluge of information can be overwhelming for small business owners or non-profit leaders working with a limited budget of both time and money. If that sounds like you, we have just what you need! The post Next #SEJThinkTank: Social Media on a Budget: Tools & Best Practices for SM & Non-Profits by @dantosz appeared first on Search Engine Journal

After testing various combinations, Google has launched new filter buttons in the image search results. The post Google Image Search launches colored filter buttons appeared first on Search Engine Land

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. The new Google Fiber office in Austin: Source: Google+ A buffalo at Google:… Please visit Search Engine Land for the full article

After Google pulled the plug to its location settings, thought leaders have come up with a variety of creative solutions to get localized search result. The post 17 Ways to Get Localized Search Results After Google Killed its Location Setting by @ab80 appeared first on Search Engine Journal .

At SMX West a few weeks ago, during Paul Haahr’s awesome presentation and Q&A…

In this episode of #MarketingNerds, Kelsey Jones and Danielle Antosz talks about when to take the leap to full-time freelancing. The post Making the Leap to Full-Time Freelancing or Starting Your Business | #MarketingNerds by @AkiLiboon appeared first on Search Engine Journal .

The web is becoming more and more visual , and nowhere more so than on social media, where some of the most influential platforms revolve around pictures and video. Social networks which were previously text-centric have made a point of integrating more flexible and better-quality options for embedding media, and the last few years have seen the astronomic rise of several key platforms which revolve entirely around visual media . New entrants to the social media scene also reflect this trend, finding new and adventurous things to do with visuals – take Peach, whose users communicate with GIFs, drawings and artful combinations of text and images.