Next month, Google will be changing the smartphone user-agent for Googlebot so its renderer can better understand newer web pages. The post Google to Update Smartphone User-Agent of Googlebot appeared first on Search Engine Journal

About to launch a new website?

There is a growing concern among publishers regarding the rise of ad blockers from users who prefer to enjoy an ad-free experience, as this translates to a significant loss of revenue for them. According to a report by Adobe and Page Fair , the loss reached $21.8 billion during 2015 and this has created an imperative need to tackle this increasing threat before it has any further impact on their existing advertising model (and their main source of profit)

As you optimize your investment in SEO traffic this year, make sure to keep these four areas of focus top of mind. The post Marketers Redirect Your Strategy: 4 Areas of Focus for Optimizing Your SEO Traffic by @sejournal appeared first on Search Engine Journal .

So the folks at Distilled wrote a piece “Google to Announce that Links are no Longer a Major Ranking Factor…

Imagine a world where the Internet loads four times as fast. Welcome to Google AMP. From Julia McCoy, here’s a guide on making your content AMP-friendly

Following the ‘micro-moment’ trend that Google has named and popularised for itself, Google has launched a suite of tools for its premium Analytics users, which promise to help better take advantage of customer behaviour “in the moment.” With companies swimming in data from an infinite number of channels, it’s harder than ever to get a genuinely complete view of the customer journey . Sure you can measure traffic to your site from online channels, but what about the effect your digital marketing has on offline store visits? What about when someone searches for a service on a mobile when out and about, how do you know you’re delivering the most relevant message to them

Business cards, candidate cards, presidential election cards and now cricket player cards are the latest supported in Google Posts. The post Google Posts now expands to cricket player cards in search results appeared first on Search Engine Land.

I’m excited to welcome Anne Ahold Ward as one of our speakers for the first SEJ Summit of 2016, happening in Santa Monica. Anne will be speaking on mobile usability and optimization. The post Your Mobile Site May Fail Without Proper Optimization: Insight From #SEJSummit Speaker Anne Ahola Ward by @wonderwall7 appeared first on Search Engine Journal

How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing?  From my perspective, looking after the ClickZ and Search Engine Watch sites, it plays a big role in what we do