Google is testing a new format for the product listing ads, Google AdWords shopping ads…

Posted by randfish [Estimated read time: 8 minutes] Back in February, we explored balancing keyword targeting with concept targeting . This time around we’re looking at using your knowledge of related topics and semantic connections in your on-page SEO processes. In today’s Whiteboard Friday, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research.

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google PLA test, Google app indexing study & more appeared first on Search Engine Land.

Google announced they expanded their travel search to let you plane your whole vacation to destinations around the world and quickly give you pricing overviews for flights…

In this #ContentMarketing round up, learn how to super charge your content marketing campaign for B2B companies. The post This Month in #ContentMarketing: February 2016 by @AkiLiboon appeared first on Search Engine Journal .

Twitter has added the ability to display Google’s AMP pages when loading up content in the Moments tab. The post Google’s AMP Pages Now Featured in Twitter’s Moments Tab appeared first on Search Engine Journal

Google has been seen testing its latest experimental feature; ads that encourage searchers to call or text the company directly for local services.

Google is testing a new format for the news carousel that lets users swipe between categories of news. This new carousel will show both AMP and non AMP news in the top news section…

Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead. The post Send AdWords alerts directly to Slack with this AdWords script library appeared first on Search Engine Land.