Here is a recap of what happened in the search forums today…

In just two weeks, the largest vendor-agnostic gathering of professionals at the intersection of marketing and technology will happen in San Francisco — MarTech: The Marketing Tech Conference. MarTech’s two-track sessions will inspire you with real-life lessons, strategies and tips that..

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Click To Call, App AdWords & Google Dance appeared first on Search Engine Land

For around a year, Google has had major issues with Google Analytics referrer spam. It has lingered on for months and months…

The new bulk IDFA/advertising ID upload feature helps developers try to re-engage users on iOS and Android devices. The post App marketers can now upload customer IDs to AdWords for targeting on Google Display Network appeared first on Search Engine Land.

Google has announced the launch of a new feature , which allows (for the moment) presidential candidates to post directly into search results.  It allows the candidates to ‘communicate with text, images and videos directly on Google’. It’s a feature which is currently available only to candidates, though there are plans to expand its use to ‘other prominent figures and organisations’. You’ll see this for searches on Google.com related to the various candidates.

Over 500 search marketers gathered at Google last week for a revival of its annual Google Dance celebration offering food, drinks, fun and knowledge. The post Google Dance 2016: The recap post appeared first on Search Engine Land.

Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note! The post What different consumer groups really want from local business websites appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

This may be one of the largest set of links in my Google monthly recaps ever.

What role should keyword research play in your search marketing strategy? A very important one, argued SMX West speaker Tony Verre.