Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores. The post The Local SEO Playbook To Increased Visibility And Customer Acquisition appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

As you know, Google AMP went live last week and the only significant change is that the AMP lightening bolt icon went from green to gray. But yesterday at SMX West, Dave Besbris, Vice President of Engineering at Google said that the news carousel will only show pages that use AMP…

Search data is a mine of insights about customers’ needs that can translate into new revenue. Here’s an example from my own experience… Recently, my beloved Urban Decay Naked Basics eyeshadow palette went from looking like this: To something a bit more deteriorated: This isn’t uncommon or unexpected: I knew that the uneven ‘wear and tear’ was inevitable. And so, I did what any normal 21 st century consumer would do: I turned to Google.

Google’s next frontier is conversational shopping, which would allow you to buy products without the click of a button. The post Google Would Like You To Buy Products Using Voice Search appeared first on Search Engine Land.

I covered this last night at Search Engine Land, but I am asked this often. If you submit a spam report to Google, does Google even listen to it. Well, yesterday at SMX West, Google’s Juan Felipe Rincon said Google does look at those reports..

Gmail Ads are one of Google’s intriguing advertising opportunities. I’ve been obsessed with mastering them lately and here’s what I’ve learned

By removing friction points, instilling trust, and making the buying process easy, you are certain to increase your website revenue in a very meaningful way. The post How to Double Your Website Revenue (Without Increasing Traffic) by @ChuckPrice518 appeared first on Search Engine Journal .

Social media introduced a brand new world of advertising to brands and they’ve enjoyed exploring this affordable and highly targeted solution.

Do you Blab? Does your brand blab?