Archive for March, 2016

Digital transformation: are you asking the right questions?

2016/03/28

Twitter turned 10 last week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (it’ll be nine years next week). I’m reasonably convinced I got my first social role because I just happened to be doing social when the whole thing became popular

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Google To Complete Major Redesign For AdWords Over Next 12 Months

2016/03/28

Google announced this morning they are going to be redesigning the AdWords platform over the next 12-18 months. Of course..

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“Search disruption is coming!” and 9 other expert insights From LSA16

2016/03/28

The Local Search Association recently held its 2016 Annual Conference, LSA16, and Wesley Young shares 10 insights from experts and SMBs that will impact your marketing strategy. The post “Search disruption is coming!” and 9 other expert insights From LSA16 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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20 excellent examples of on-site search

2016/03/28

In this post, I’ll show a range of examples of site search from various sites, inspired by this week’s #ecomchat discussion on Twitter.  For the uninitiated, #ecomchat  is a weekly Twitter chat hosted by ecommerce luminaries James Gurd and Dan Barker.

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Boost Your Content Marketing Using This Simple Content Framework by @cognitiveSEO

2016/03/28

Using a content marketing framework to gather new content ideas might help you boost your content marketing. The post Boost Your Content Marketing Using This Simple Content Framework by @cognitiveSEO appeared first on Search Engine Journal

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SEJ Insiders: Tools & Services for #SocialMedia by @sayscaitlin

2016/03/28

Thanks to help from these social media tools and services, the social team here at SEJ gets engaged, tracks results, and stays organized.

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29 most interesting SEM stats from March 2016

2016/03/28

As we leave March behind and look forward to the comparatively warmer weather of April, let’s continue to stay indoors while looking at a laptop screen and revisit the most interesting online stats of the last four weeks because it’s probably going to rain today anyway. Grumpy weather humour! Let it not be in any doubt that the editor of this website is British

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Getting Started With Social Audio on Anchor by @Ashread_

2016/03/28

Social media has evolved to be inherently visual. But until now, creating and sharing audio content has been very difficult. Anchor is going to change that.

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Google is completely redesigning AdWords: Offers first peek

2016/03/28

The now-legacy platform will be undergoing a redesign process to make it easier to navigate and use. The post Google is completely redesigning AdWords: Offers first peek appeared first on Search Engine Land

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Learn Where Influencer Marketing Fits in the B2B Customer Journey

2016/03/28

When you lose a potential customer to a competitor it can leave you reeling with questions and wondering what they did to set themselves apart and how they did it. Companies that work hard to be the best answer wherever their customers are looking and build trust and credibility early in the sales cycle are typically those that win new business when it comes time for customers to make a decision. One way that brands can begin building trust and credibility early on with prospects is to incorporate influencers into content meant to represent different stages of the buying cycle.

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