The last time Google has a special Google logo, aka Doodle, for Easter was in 2000, yes, 16 years ago. But every year, searchers are surprised not to see a Google Easter logo. Here is the logo from Google in 2000: The thing is, if you go to the competitors…

Warc recently released the rankings of the world’s most effective ad campaigns in 2016.

If you’re serious about content marketing, you can’t just write a blog post and call it a day. Here are 15 unexpected ways to use content to drive results. The post 15 Unexpected Ways to Use Content to Drive Results by @IAmAaronAgius appeared first on Search Engine Journal .

Google announced on Google+ that those who use dynamic search ads in Google AdWords, that the bid will default to the “recommended bid.” Google said this is because they want to get advertisers up and running faster with these dynamic search ads…

Yesterday we reported that Google is aiming to use machine learning in spam algorithms, to better fight spam. Shortly after I wrote that, former Google spam fighter Murat Yatagan..

Continuing with our coverage of the Google Q&A via WebPromo that we covered over the past day, with Andrey Lipattsev… He explained why some non-English language based Google search results appear easier to spam, even though the spam algorithms are global…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: France and Google, AdWords DSA bids & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Firm argues number of searchers and searches per user have grown significantly on the PC since last year. The post Contradicting other data, Compete says search traffic growing on the desktop appeared first on Search Engine Land.

Last year, Google announced that RankBrain, their artificial intelligence system, was one of the top three ranking signals.