It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek.

Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously. The post Five reasons why GTIN should be your new favorite Google Shopping acronym appeared first on Search Engine Land

Today is officially World Penguin Day, I am not joking, see worldpenguinday.com. So of course..

Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local businesses. The post The complicated local…

Rob Bucci , the CEO of STAT, delivered a fascinating talk at  BrightonSEO  last week about the mystery of featured snippets, using his observations after analysing one million queries.

The ad label matches the advertiser’s pin on the map. The post Google testing purple “Ad” label in Maps appeared first on Search Engine Land

There’s always something new to learn about Google Chrome that will help boost your workflow. Here are some helpful Google Chrome shortcuts.

Content development knows no bounds! As you’re likely aware, every bit of your website or blog needs content development at one point or another. However, I find that many people get stuck when it comes to developing content for their business’s service and product pages. It’s easy to get creative when writing a blog or creating a guest blogging strategy, but product and service pages can scare people off.

“Who is more influential to you than the people closest that you respect and trust?” – Lee Odden In the time that I’ve been at TopRank Marketing, I’ve had the opportunity to witness first-hand how influencer marketing can be an incredibly powerful way to build credibility for a brand, and create connections with the right people. I remember that one of my first experiences with influencer marketing was an interview that I did with Avinash Kaushik (that was of course facilitated by Lee Odden).

Posted by Dr-Pete [Estimated read time: 7 minutes] Four years ago, just weeks before the first Penguin update, the MozCast project started collecting its first real data. Detecting and interpreting Google algorithm updates has been both a far more difficult and far more rewarding challenge than I ever expected, and I’ve learned a lot along the way, but there’s one nagging question that I’ve never been able to answer with any satisfaction. Can we use past Google data to predict future updates?