Facebook is going beyond the basic signals of liking, commenting, and sharing to now factor in viewing time as a ranking signal. The post Facebook’s News Feed Algorithm Now Factors in Viewing Time by @SouthernSEJ appeared first on Search Engine Journal .

Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as authoritative by search engines, based on a metric he calls “Internal PageRank.” The post Improve internal linking for SEO: Calculate Internal PageRank appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

This week in search, I covered how Google totally killed off the Toolbar PageRank feed. I also covered that Gary Illyes said the next Penguin update may…

With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their wish lists. The post Psst, Google: Here’s what PPC marketers hope to see in the new AdWords UI appeared first on Search Engine Land

As searchers become increasingly mobile, hyper-local searches are on the rise. Columnist Jason Decker believes that multi-location businesses stand to benefit the most. The post Why “near me” is critically important for multi-location businesses appeared first on Search Engine Land

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Austin version of the Google bike: Source: Google+ Queen Elizabeth II Google..

Earth Day is just around the corner! Are you ready to create a sustainable marketing strategy for your business?

Created by doodler Sophia Diao, the series includes illustrations of the tundra, forest, grasslands, desert & coral reefs. The post Earth Day Google doodles highlight planet’s 5 major biomes appeared first on Search Engine Land.

Today is Earth Day and Google, Bing, Ask.com, Dogpile and others have special logos and themes up for the special day. They actually do this every year including last years Google pop quiz…

Incorrect location or NAP in local business directories wreaks havoc on well-planned local SEO efforts.