Here is a recap of what happened in the search forums today…

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google penalties, Google appeals & more appeared first on Search Engine Land.

SEJ Assistant Editor Aki Libo-on review’s “Content Strategy for the Web” by Kristina Halvorson and Melissa Rach in this month’s SEJ Book Club. The post #SEJBookClub: What “Content Strategy for the Web” Taught Me About Substance and Structure by @AkiLiboon appeared first on Search Engine Journal .

The Local Guides, Google’s most trusted and frequent users of the Google Maps/local business reviews, are complaining that the Google app for them to leave reviews of places they visit is buggy…

When Google launched the mobile update in April 2015, it was intended to reward brands with mobile-friendly websites. Even without the update, however, marketers can not ignore the increasing importance of mobile.

As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages. The post Don’t trust Google to structure your local data appeared… Please visit Search Engine Land for the full article

It has now become almost impossible to read news online without encountering recommendations for related content.  In the main, it’s garbage. Consisting of clickbait articles which will lead your viewers to some very low quality sites. News I noticed this week suggests it may become worse, a deal to increase the reach of a major recommendation engine

Google had alleged the Motion Picture Association of America was using Mississippi attorney general’s action as a tool of its private interests in content takedowns. The post Mississippi attorney general’s “conspiracy to censor the internet” back on as appeals court rules against Google..

Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might things go from here