Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. The post Keyword research: a key element of SEO & content marketing appeared first on Search Engine Land

So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing . You want to continue to scale and are considering doing it via Google Display Network (GDN), but you’re aware of the possible drawback: a lot of wasted spend on poor quality, low-intent traffic.

Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there’s more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign. The post What…

If you are running an outdated PageSpeed install from Google, Google will let you know via the Google Search Console notification center.

A month before the Google mobile-friendly algorithm boost, Google starts issuing new warnings to site owners. The post Google warns site owners their site is not mobile-friendly in mobile search results appeared first on Search Engine Land.

What is micro-UX? Micro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by making their digital interactions easier, more engaging and ultimately human. Providing a good user experience is so vital to keeping visitors glued to your sites and products, and many of these animations or simple pieces of copy can really help engender a feeling of loyalty

Visual marketing is as helpful in influencer marketing as reaching a general viewership. It might just be what you need in getting the results you want. The post How Visual Marketing Can Boost Your Influencer Marketing Efforts by @seosmarty appeared first on Search Engine Journal

Over the past decade, SEJ has strived to become one of the top sources of news and information for digital marketers, particularly those in the SEO field. In the past three years, we have really focused on ensuring we are providing our readers with the highest quality content

A lot has been said about Google Tag Manager, and the many benefits that it has given to many digital marketers. Here’s a list of its many uses. The post What is Google Tag Manager?

Social media marketing is no longer seen as the passing fad it once was. In fact, brands have invested billions of dollars trying to build a social community that would ideally build awareness, engage potential customers and eventually lead to sales.