You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques. The post 3 Google AdWords hacks to drive high-quality leads appeared first on Search Engine Land.

Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how important voice search and natural language processing are to the company’s future development. The first, Google Assistant, is a voice-activated digital assistant which builds on “all [Google’s] years of investment in deeply understanding users’ questions”, as Google’s blog declared. It takes Google’s voice search and natural language capabilities to the next level, while also allowing users to carry out everyday tasks like booking cinema tickets or restaurant reservations.

Email outreach remains one of the most powerful ways to promote and grow your business. Improve your email outreach by 10x with the help of Ahrefs.

Brands tend to meet the influencer marketing world with a “meh.” But, it offers so much more to the brand than one would think. It’s so much more than…influencing.

It can be easy to get caught up in the buzz of new social media marketing platforms and content types (live video ring a bell?). But what are today’s marketers implementing the most and experiencing the most success with

Jenny Halasz talks about filtering referral spam in Google Analytics in this latest column of #AskAnSEO. The post Ask an SEO: Filtering Referral Spam in Google Analytics by @jennyhalasz appeared first on Search Engine Journal .

Today is Memorial Day, a day we remember those who have fought and given their lives to let us in America live the lives we do every day without fear. It is a very special and important day for Americans…

Posted by Dr-Pete For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles: This naturally begs the question — how many characters can we fit into a display title now?

Here is a recap of what happened in the search forums today…