Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have major updates from Periscope and interesting stats from Bing. Oh yeah and tonnes of new stuff from Google, because you know, it’s a weekday ending in ‘y’
Last November, we asked you to take Search Engine Journal’s first annual digital marketing survey. And the results are in! The post 91% Think Remarketing is a Good Strategy: 2016 SEJ Report by @AkiLiboon appeared first on Search Engine Journal .
Decoding Successful Content What is successful content made of? It turns out, great content must be simple, unexpected, concrete, credible, emotional, and it must tell a story.
In this #MarketingNerds episode, NYT best-selling author Sally Hogshead shares how you can make your brand fascinating and stand out from the crowd. The post How to Make Your Brand Fascinating with NYT Best-Selling Author Sally Hogshead by @AkiLiboon appeared first on Search Engine Journal .
Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The campaign sought to attract the attention of a bunch of highly relevant bloggers, as well as, hopefully, a few links. The results show that bloggers are increasingly savvy about the value of linking out to other sites. They clearly understand the difference between follow and no follow, and they’re quite happy to have a commercial discussion (and to name their price)
A few months ago we reported that Google will be updating their mobile friendly algorithm in May 2016. Google’s John Mueller today confirmed on Twitter that this algorithm has now been fully rolled out and is live in the mobile Google search results…
Google announced on the Webmaster channel on Google+ that the Google Tokyo office is holding their very own version of the Google Dance…
Posted by randfish On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than ever before, and the idea of “optimization” both includes and builds upon traditional page elements