Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready?

Learn best SEO practices from these landing page optimization case studies compiled by Andrew Raso, and check out top free tools to make your content marketing more effective.

It is that time of the month again for me to post the monthly Google Webmaster report. There was a lot covered but not anything really that major, at least on the algorithmic side…

We designed Marketing Land’s SocialPro to help you understand, navigate and leverage the richly varied, but often confusing channels that make up the social media marketing universe. We’ll show you the most advanced, cutting-edge tactics and techniques to reach and engage with those..

If you think content strategy and content marketing are independent of each other, your content doesn’t stand a chance. Here is why: Content strategy vs. content marketing Yes, the two concepts are drastically different from each other, but understanding that you can’t successfully do one without the other is a must.

Google has been caught testing a new interface again in the mobile search results. This one is around the “people also search for” search feature. The post Google tests new look for “people also search for” feature appeared first on Search Engine Land

With local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes that large businesses with many locations need to have a strategy for obtaining and managing reviews. The post Review improvement strategies for… Please visit Search Engine Land for the full article

Being the largest social media network in the world, Facebook is a natural choice when it comes to nurturing connections and building relationships with industry influencers . Influencer reach is undeniable

hreflang is markup you can add to your web sites to help communicate which URL Google should show in the search results for localized versions of Google.

Join us on June 15th for a webinar with Erin Sagin of Wordstream to learn how to dominate in your PPC keyword research using fresh, super simple tactics. The post Next #SEJThinkTank w/Wordstream: 5 Super-Simple Ways to Dominate PPC Keyword Research by @dantosz appeared first on Search Engine Journal .