It is just about 1 year and 9 months, over 90 weeks, almost 21 months, since Google ran the last Penguin update, aka Penguin 3.0. We’ve been hearing promises for months and months now that they will run it but the days come and go without any Penguin droppings…

If you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that direction

Experiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address them.

It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can be a great starting point for a business to promote a new product, or a service, but it’s becoming more challenging nowadays to convince customers to trust you.

You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to go work elsewhere

Remarketing adverts are designed to remind people who have visited your website of what you sell, as well as reinforcing your brand, when they’re moving around the web. Remarketing is also known as retargeting and according to PPCMode’s Ultimate Guide for Retargeting, “Most sites are only able to convert 2% of their visitors on average

We are living in a weird time – typically when I see the community begin talking about a potential Google update and it is real – the trackers, such as Mozcast and others, will light up the next day with signs as well…

Cause marketing can not only help a great cause and improve your reputation, but it’s a great way to reach a new and targeted audience. Learn more here. The post 6 Reasons Why Cause Marketing is Different by @seocompanymiami appeared first on Search Engine Journal

When beginning to track and analyze how your SEO campaign is performing, there are many tools and resources at your disposal.

Today’s savvy marketers have moved beyond just collecting website analytics, and are instead focusing on how to inspire customers to take action based on their digital marketing. Conversion Rate Optimization (CRO) is essential for any marketer and proper CRO is how you will make your marketing as actionable as possible for your customers. No matter what your role is within your marketing department, it is important to understand the key Conversion Rate Optimization tactics to improve your ROI and to grow your business