Twitter has opened Gnip’s Audience API to provide more audience data to brands about users who see and engage with their tweets and visit their website. The post Twitter Opens Audience API To Brands by @DannyNMIGoodwin appeared first on Search Engine Journal

Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost.

Influencer marketing can be beneficial when done right. But failing to add a sponsorship disclosure can get you in big trouble, as Warner Bros.

To get better search engine rankings or land on the first page results on Google in 2016, site speed and HTTPS were listed among the ranking factors.

Columnist Ian Bowden has created a checklist for SEOs to help troubleshoot losses in rankings and organic traffic.

So we know Google isn’t a fan of pop ups on web sites, well, at least the webmaster analysts team isn’t a fan of them…

Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it’s rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage. Over the past few days, we’ve seen several examples of brands using Pokémon Go as a jump off, and I’m sure there’ll be many more.  Not every mention was successful, so here we present the best and the worst mentions from Twitter.

Content writing is more than just hitting the publish button. In this article, Syed Balkhi will share 11 things you must do after publishing your blog post.

Want your site discoverable to mobile users?

Summer in the UK means festivals, and there are plenty to choose from again this year.