Archive for July, 2016

Your Biggest SEO Win Hiding in Plain Sight by @sejournal

2016/07/12

Botify is the only SEO tool in the industry that combines the visibility of the full inventory of pages on your website, and the visibility of search engine crawl. The post Your Biggest SEO Win Hiding in Plain Sight by @sejournal appeared first on Search Engine Journal

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Google AdWords Tests Percentages Instead Of Stars For Reviews

2016/07/12

Peter Lavelle from Pure FX informed Search Engine Land that Google AdWords is testing showing percentages instead of X out of five stars for the AdWords reviews extension. So in this example, when he searched for [foreign exchange] in Google UK…

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Facebook ad targeting: every possible option available [infographic]

2016/07/12

A couple of weeks ago, a “simplified” Facebook Ads Manager user interface arrived, merging what used to be several separate targeting boxes into one megabox.

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How to use purchase intent for more effective keyword search

2016/07/12

If you think the lowly keyword is dead , think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your SEO and PPC ads ?

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How to find copyright free images with Google Image Search and other resources

2016/07/12

Whether maintaining a blog or a beloved long-running website , you will have likely run into problems with accidentally using copyrighted images. It’s easy enough to do, there’s so much misinformation around fair-usage from country-to-country that it’s easy to assume you’ll be safe, but still end up with a huge invoice from Getty Images. If you have fully paid-up access to an image provider or stock image library, then fantastic.

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How to find copyright free images with Google Image Search and other resources

2016/07/12

Whether maintaining a blog or a beloved long-running website , you will have likely run into problems with accidentally using copyrighted images. It’s easy enough to do, there’s so much misinformation around fair-usage from country-to-country that it’s easy to assume you’ll be safe, but still end up with a huge invoice from Getty Images.

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SEJ Wrap-Up: 10 Common SEO Mistakes: Are You Making Them? Also, How to Make SEO + UX Work Together by @megcabrera

2016/07/12

In this week’s wrap-up, Stoney deGeyter shares how to make UX and SEO work together. Meanwhile, Andrew Raso talks about the common SEO mistakes why it doesn’t work well for e-commerce.

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A Beginner’s Guide to Local SEO by @BrianHarnish

2016/07/12

It is so important to approach your local SEO strategies with a white hat, holistic, relationship-building approach in mind. Read this guide to learn how

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A Quick Guide to Pokémon GO Marketing by @wonderwall7

2016/07/12

Here are some of the current and potential ways marketers can get involved in the Pokémon GO hype. The post A Quick Guide to Pokémon GO Marketing by @wonderwall7 appeared first on Search Engine Journal .

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New Short Story: How GREAT Marketers Win at Digital Advertising

2016/07/12

How can you help your brand knock out the competition and win customers’ attention? Sometimes great content and a solid content marketing strategy aren’t enough to achieve the results you hoped and planned for. Despite all your training and drilling on tactics, you enter the ring and end up hitting the mat face-first

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