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In this ultimate guide, Syed Balkhi will explain the importance of internal linking as well as share six best practices and tips to help you get started.

Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid. The post 3 common mistakes made in do-it-yourself PPC appeared first on Search Engine Land

If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence , to promote your brand and engage with consumers. But have you made the same level of investment into providing a dedicated customer service on social media? Many brands, despite having a social presence, aren’t investing the time and resources into providing a good customer service on those channels.

Now, I do not know if authorship was ever a ranking signal but I assume Google tested it to see if it should be. And we now know Google said it is safe to remove authorship…

Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas.

When are brands and businesses most responsive on Twitter?

Influencers provide great traction with their fan base and there’s a lot of valuable SEO for brands on offer, however this is often not realised.

Webinar preparations requires proper organization and coordination.

I have some bad news: you’re probably missing out on a lot of sales. Why?