Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories. The post SEO is as dirty as ever appeared first on Search Engine Land.

Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion. The post Making your content perform beyond just SEO appeared first on Search Engine Land.

How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.

Ecommerce site  Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results.  The changes to the site have led to higher conversion rates and a 60% year on year increase in sales in the two months since relaunch. The site, along with other brands from The Simply Group, was acquired last year by Scott Woodhead, who has founded other successful commerce sites, such as My Glasses Club and Loving Outdoors. It seems that Simply Hammocks needed to work to bring it up to date and to speed (literally), hence the relaunch

Numerous updates rolled out for advertisers across various social networks, and Snapchat outgrew Twitter in terms of daily active users.

Posted by EricaMcGillivray Last year, we hosted the first MozCon Ignite, and it was a blast. We had so much fun listening to 5-minute stories on everything, from how to cook a hot dog to running a coffee charity from your kitchen, that we’re bringing the event back for a second year. We can’t wait to hear your story.

Julia McCoy discusses why keywords were a focus in old SEO days, and why they aren’t today. Learn what you should be focusing on for better online content

When doing a link building strategy – or any other type of SEO-related strategy, for that matter – you might find the sheer amount of data that we have available to us at a relatively low cost, quite staggering.

How many times a day do you pick up your smartphone? If you’re the average iPhone user, Apple says you slide to unlock around 80 times in a 24-hour period