Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign. The post How to maintain content marketing focus in long-running SEO programs appeared first on Search Engine Land

Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to insights. Analyzed data backed by a hypothesis and placed in the right context, on the other hand, does.

We all know the importance of imagery , especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures. The right emotive photograph of the right proportions that loads rapidly is a fantastic way to bring your offline identity in a homogenous digital world.

We all know the importance of imagery , especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures.

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Android Nougat statue: Source: Google+ Gary Illyes gives Zineb a platypus… Please visit Search Engine Land for the full article

User experience (UX) is critical in today’s SEO, and there are a number of best practices to apply for optimum website performance. The post Where SEO and User Experience (UX) Collide by @stoneyd appeared first on Search Engine Journal .

In this Marketing Nerds episode, Erica McGillivray of Moz talks about nurturing and growing a community around your brand, as well as its benefits. The post Erica McGillivray on Nurturing and Growing a Community #MarketingNerds appeared first on Search Engine Journal

The Complete Social Media Guide: How and When to Post on Social Media [Infographic] One of the biggest tenants of social marketing is to meet your audience in the right place at the right time. But that right time varies by channel, network, and a variety of other factors