Google AdWords has this opportunities tab that shows advertisers suggestions on how to improve their campaigns. Google is beta testing a new feature there named “account health score for search.” This was first spotted by Chris Whyatt at the Receptional blog..

Google brings back an old test, whereby showing images in the mobile web search results. What do you think of them?

Much of what I cover here are the statements made by Google.

Pinterest has launched a new type of video advertising called Promoted Video Ads. The new ads are designed to help brands drive more sales.

Branding in the headlines should please advertisers. The post Business names start showing in AdWords Call Only ads appeared first on Search Engine Land

Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions.

Track conversion, spend or CPA performance for a set of campaigns. The post Google testing Campaign Groups to forecast & track goal targets across multiple campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article

The leap from physical to digital maps was game-changing for marketers and consumers alike, but what’s next on the horizon? Columnist Brian Smith explores some possibilities for the future of mapping.

Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts.

How can you earn those coveted links and mentions in news and media sites that generate an incredible influx in domain authority ?