Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords health, Bing Ads enhanced & drafts appeared first on Search Engine Land.

The Nashville-based company is releasing a rebuilt, standalone version of the most popular tool in its suite, a Site Auditor for search optimization.

Earlier this month both @johndefeo and @Honhaar posted on Twitter that Google Trends updated their design and features.

Software company Moz is dropping its social media and content marketing tools in an effort to “double down” on core SEO products. The post Moz Dropping Followerwonk & Moz Content, Refocusing on SEO Products by @SouthernSEJ appeared first on Search Engine Journal

Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software.

How can you make your shopping ads stand out this holiday season?

There’s been an awkward separation between UX and SEO in previous years, and it’s always difficult to move past an ‘us and them’ mentality. But if your business is going to be on track for success, then both need to be working in harmony. It is the duty of SEOs to stay perpetually up to date with how Google algorithms work so be sure you listen to their opinions, even if they’re talking design issues

Building a search presence globally might seem like fighting through mobile and laptop screens one at a time, but it’s actually much easier than that. Around the world, in the realms of a number of search engines are billions of internet users, across 201 potential markets.

Creating high quality content takes time and energy. However, a business is far better off with a local content creation plan and framework than without. The post 7 Ways to Get Your Local SEO Clients to Embrace Content by @antonymesser appeared first on Search Engine Journal .

Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results .