Archive for August, 2016

Search in Pics: Bill Murray at Google, SEEOO glasses & Google pride boat

2016/08/12

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Pride Boat: Source: Twitter Bill Murray at Google: Source: Google+… Please visit Search Engine Land for the full article

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The Power of Influencer Marketing and the Lessons They’ve Taught Me by @annaleacrowe

2016/08/12

I’ve tried all the best influencer marketing tips and strategies.

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Peer content: when marketing meets care

2016/08/12

Marketing and customer care intersect at peer content, which results in more interaction on social. Something that too many marketers treat and measure like TV.

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Google: No Problem Having Downloadable PDFs That Match Your Web Content

2016/08/12

This isn’t a new topic, we covered PDFs and duplicate content before, but this morning John Mueller was more specific. On Twitter John Mueller of Google said that if you offer a PDF download link that lets users download the web content they are looking at…

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SpyFu CEO Mike Roberts on How to Spy on Your Competitors

2016/08/12

In this week’s episode of Marketing Nerds, I am joined by Mike Roberts, Founder and CEO if SpyFu, a very popular and effective Keyword research tool. We talk a little about where the concept of SpyFu came from, its evolution, and some of the unique ways you can use the tools information to improve your marketing efforts.

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Online Marketing News: Email Marketing CRO, Facebook Cripples Blockers & Twitter Video

2016/08/12

5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic] HubSpot reports: “Why is email is the most powerful channel for lead nurturing?

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Quiz: Can you decipher these 25 marketing and business buzzwords?

2016/08/12

The major problem with marketing and business jargon is that the majority of the people who use it, aren’t necessarily using it correctly… “Watch me pivot this burrito right into my wheelhouse.” “Sir, you have a call on line one.” “Put them on hold, this is mission-critical synergy right here.” “Oh god, I work for a monster.” “Excuse me?” “I said, I’ll fetch you a napkin.” Buzzwords and jargon can merely add to the confusion and alienation of everyday working life, and certainly increase the chances you’ll end up locking yourself in the stationery cupboard for a hand-over-the-mouth scream on a daily basis.

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Old Google My Business Business Hour Format No Longer Supported

2016/08/12

In November of last year, Google posted that the old business hours spreadsheet format will no longer be supported. Well, that officially went through on on August 8, 2016. If you are using the old spreadsheet format…

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Matt Cutts, Google’s Former Head of Web Spam, Explains Why He Left Google for USDS by @SouthernSEJ

2016/08/11

Matt Cutts, Google’s former head of web spam, take to Quora to explain why he left Google to work at the United Stated Digital Service. The post Matt Cutts, Google’s Former Head of Web Spam, Explains Why He Left Google for USDS by @SouthernSEJ appeared first on Search Engine Journal .

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Daily Search Forum Recap: August 11, 2016

2016/08/11

Here is a recap of what happened in the search forums today…

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