Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google link tool bug, Search Engine Land awards & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Back in April, Google began showing trending searches in the autocomplete search box within the Google Search App. It is cool, but tapping in the search box to see trending searches, is not always that relevant and many searchers didn’t want to see it…

With nearly 200 entries in the second annual Landy Awards presented by Search Engine Land, this year’s competition was filled with incredible efforts by search marketers across the globe. We are thrilled to announce this year’s short list of finalists…

SEJ ThinkTank was joined by SEJ Chief Social Media strategist and long-time, Redditor Brent Csutoras for a presentation about how to effectively market using Reddit ads. The post #SEJThinkTank Recap: Advertising on Reddit by @dantosz appeared first on Search Engine Journal .

Want to be great at search engine optimization?

Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white flag on desktop  ad blocking . Yesterday, it announced that it’s changing the way it delivers desktop ads in an effort to thwart ad blocking software

Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal?

55% of searchers don’t know which links in the SERPs are PPC ads , according to a new survey.  I covered this topic back in April, using data from an Ofcom report which found that up to 50% of users shown a SERP screenshot could not identify paid ads . The article also mentioned data from Varn, which found that, of the 1,010 UK internet users who were asked the question below, 50.6% couldn’t identify which links were ads: The survey above is from February this year, but there have been a few changes to the SERPs since then, so Varn repeated the survey… The new one found that almost 55% now don’t know which links are paid ads and which are organic. The results are also split by age, with the general trend being that the younger you are, the more likely it is that you’ll spot the ads.

No need to panic — the link report in the Google Search Console seems to have a few kinks that Google is working out. The post Google Search Console reporting glitch shows no links for some webmasters appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Twitter is like a digital campfire. If you’re not sure how to go about Twitter marketing, here are some tips for you.