Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords design, Yelp & TripAvisor & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

It is rare to see Google publicly say they are going to or have penalized a specific company or network but they did so earlier this morning…

Google has confirmed the rollout of the new user interface to more AdWords users.

The 2016 US election  features a presidential candidate like no other . Donald Trump, the Republican nominee, has more than 30 million followers across all of the social channels he’s active on, and on Twitter, his most prolific channel, he has over 10 million, approximately two million more than his opponent, Hillary Clinton

Facebook has revealed a change that will make ad blocking software less effective and will give users more control over the advertising they see. The post Facebook Makes Life Harder For Ad Blockers by @DannyNMIGoodwin appeared first on Search Engine Journal

Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. The post SEO and the CMO: Communication and board room…

If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings.  Building beyond social media marketing and marketing engagement?

SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing

Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile devices into account. Their websites aren’t optimized for mobile search, and simply don’t look good on phones and tablets

In this post, Joe Youngblood shares their Pokémon Go Lure Marketing Study that shows amazing results for the retailers in terms of foot traffic and sales.