Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis. The post Five free Chrome extensions for SEO practitioners appeared first on Search Engine Land.

A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting . So now that you’re building your customer base, let’s study how best to keep that very valuable base engaged. Remember, your existing customers are a constant stream of revenue

Google announced their mobile interstitial penalty and a lot of discussion has been brewing about that penalty. One person asked Google’s John Mueller on Twitter if the AdSense Page Level Ads will be hit by this penalty…

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.

How do you ensure that your Facebook ad campaign is working as hard as it possibly can?  For Facebook advertisers, it can be easy to get stuck into the multitude of statistics and metrics that your campaigns generate. For those that are analytically minded, Facebook marketing can feel like being a kid in a candy shop , but can be equally daunting to the uninitiated. Reach, the number of unique individuals have seen your post, gives you an indication of just how far your ad has been seen, but it doesn’t really give you much of an indication of how effective it is

Serpstat provides an all-in-one SEO platform that offers a complete solution for all your SEO needs. The post Serpstat: A Multi Tool for SEO Specialists and Marketers by @sejournal appeared first on Search Engine Journal

One of the least talked about, but most critical, element of a strong content marketing plan is focus. It’s time we get back to the basics. The post Are You Missing This Vital Ingredient in Your Content Strategy?

John Mueller of Google was asked if requiring API users to give the API source a followed link is okay or not. John Mueller said that it is essentially the same thing as a paid link

Brick and mortar retail is a fairly complex business. But if you study what they excel in, you can make changes that improves online conversions.

Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by your links and description alone. Take the example below from Google: “Acme Electronics” uses AdWords and is able to list their website in the first line, general business description in the second line, and then the third line offers three “call-out” phrases where they can let users know about special services they offer which set them apart from the competition. It is a non-clickable addition to your listing, similar to rich snippets