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SMX West pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, March 20, and are conveniently located at the San Jose Convention Center

Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity. The post Why SEO & lousy content don’t mix appeared first on Search Engine Land. Please visit Search Engine Land for the full article

SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change. The post The flexibility requirement for SEO agencies appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Hero Conf Los Angeles, the world’s largest all-PPC event, is back for its sixth annual installment and ready to dive deep into the paid search and social content you can’t get anywhere else. The post Where Do All the PPC Heroes Assemble

Attending even one digital marketing conference can keep you on the cutting-edge of industry news and innovation. When making your 2017 professional plans, these are conferences you’ll want to mark on your calendar.

So what are some of the dos and don’ts about link-building in 2016? Let’s examine some of the best (and worst) practices of link building that we learned over the past year. The post Link Building: 9 Dos and 5 Don’ts We Saw in 2016 by @ProvenData appeared first on Search Engine Journal .

Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed. According to a Forrester , 74% of business buyers say they conduct more than half of their research online before making an offline purchase.

Yahoo as we know it is no longer. CEO Marissa Mayer resigned, and remaining board members have chosen to rename the company as “Altaba Inc.” The post Yahoo Renames Itself as ‘Altaba’, CEO Marissa Mayer Resigns by @MattGSouthern appeared first on Search Engine Journal .

Call extensions will automatically pull phone numbers featured on landing pages. The post Google is launching automated call extensions in mobile ads on February 6 appeared first on Search Engine Land