The old metric will vanish completely as Conversions measurement fully takes over. The post AdWords Converted Clicks sunsets for good in March appeared first on Search Engine Land

Last week we reported on a new user interface rollout by Google showing a top carousel filter to help you expand or diversify your search query.

Employees know the product best and interact with customers on a daily basis. This should translate accordingly with your content marketing efforts.

What makes B2B content marketing hotter than having a conference at a Scottsdale, Arizona resort in February? How about tips from 10 top B2B brands and industry experts including senior executives from Forrester, Microsoft, Aptos, Lenovo, BrightFunnel, Oracle and Marketo. In advance of the upcoming B2B Marketing Exchange conference coming up later this month, I reached out to other speakers for practical tips as a preview to their presentations

Want a trimmer, leaner AdWords account this year? Don’t worry, turning your paid search account into a lean, mean, converting machine is a lot easier than it seems! The post Get Fit for the New Year: Slim Down Your AdWords Account! by @jakebaadsgaard appeared first on Search Engine Journal .

Yesterday, I posted fake news around the potential of Google testing the mobile-first index in the wild. Well, I did say maybe and this is what people were asking.

Many of you have MCC (my client center) Google AdWords accounts that let you group in your client accounts into one screen so you can manage those clients with one login…

This is probably an obvious and logical statement but Gary Illyes of Google felt the need to post it on Twitter this morning…

Posted by alexis-sanders What is JSON-LD? JSON-LD stands for JavaScript Object Notation for Linked Dat a, which consists of multi-dimensional arrays (think: list of attribute-value pairs). It is an implementation format for structuring data analogous to Microdata and RDFa