It’s no secret that a top Google ranking is made up of 200+ components.

How does a brand find the “why” behind the “what” with social media insights? In this episode of Marketing Nerds, Caitlin Rulien is joined by John Donnelly III of Crimson Hexagon to chat about better understanding what customers are saying on social media. The post Brands and Social Media Insights: Finding the “Why” Behind the “What” [PODCAST] appeared first on Search Engine Journal

10 Trends Driving Visual Content Marketing in 2017 (Infographic) AdWeek reports: “53 percent of survey participants said that between 91 and 100 percent of their published content contained visual material, and more than 90 percent are using visual content in at least one-half of their posts.” AdWeek Snapchat QR Codes Can Now Deep Link to Websites Yes, you read that right — QR codes are back! Snapchat is now allowing users to send ‘Snapcodes’ to other users, and outside of the Snapchat network, that lead to whichever web page they’d like. With Instagram overtaking some of Snapchat’s user base with their live stories, this is definitely a level up move for the media platform. Snapchat LinkedIn Reveals the 10 Most Overused Marketing Buzzwords on CVs and Profiles Are you a guru

Google has quietly added a “preview” button to the Google Structured Data Testing Tool for some types of structured data – not all. For example, if you bring up the results for a video post here, such as this, Google will show two types, a NewsArticle and VideoObject..

Mike Blumenthal spotted a new status for businesses in the Google Local panel. Instead of open or closed permanently, there is now a “temporary closed” status for businesses that need to close for some time…

Google’s John Mueller and Gary Illyes, spokespeople for Google, have expressed their extreme dislike and “hate” towards websites that use “read more” buttons to expand the content to show more.

Here is a recap of what happened in the search forums today…

Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local promo box, Moz integration & methbot appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Facebook’s image search system can detect and segment objects, scenes, animals, places, and clothes that appear in images or videos – and understand them.