Archive for March, 2017

Google Adding Over 200 More Headlines to News & Weather App by @MattGSouthern

2017/03/27

Google is keeping up with the demand for more news by adding over 200 more stories to the home screen of its News & Weather app. The post Google Adding Over 200 More Headlines to News & Weather App by @MattGSouthern appeared first on Search Engine Journal .

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Preparing for local reach in a ‘post-rank’ world: Get your data in line

2017/03/27

How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.

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SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]

2017/03/27

In our latest Marketing Land Live, listen in to clips from the “flash session” at SMX West as our panel answered audience questions about Google’s dilution of exact match keywords. The post SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast] appeared first on… Please visit Search Engine Land for the full article

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The Queen of Facebook Tells All on Generating Facebook Marketing ROI

2017/03/27

True to form, Mari Smith kicked off her presentation at Social Media Marketing World  last week by sharing her full bio in the form of emojis and poking fun at her own mixed accent which immediately put the packed room at ease. When someone with experience like Mari takes the stage, you perk up and get ready to have a deluge of knowledge dropped on you in a short amount of time. Her session (which seemed like mere seconds) was packed with helpful information and actionable insights that marketers can begin implementing on Facebook now

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Google: Machine Learning Won’t Take Over The Google Algorithm

2017/03/27

Last week, during the AMA with Google at SMX West, Google’s Gary Illyes said he doesn’t see machine learning and artificial intelligence taking over most of the Google ranking algorithms because it is too hard to debug…

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Top 10 insights on local marketing at LSA17

2017/03/27

Wesley Young shares expert insights about location marketing and local search from the Local Search Association’s 2017 Annual Conference. The post Top 10 insights on local marketing at LSA17 appeared first on Search Engine Land

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Google Search Analytics bug drops some image search traffic from reports

2017/03/27

No need to panic: There is a reporting bug in the Google Search Console Search Analytics report. Google is working on a fix

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Google Fred Algorithm Confirmed & Cites Overall Quality Issues

2017/03/27

As you know, we finally received real confirmation this past Friday on the March 7th/8th update named the Google Fred update, which I believed targeted low value content sites…

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How to Use Split Testing to Optimize Your E-Commerce Store’s Prices by @IAmAaronAgius

2017/03/27

As a retailer, setting your prices can be the most difficult part of your business.

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4 Google Sheets Add-Ons Every SEO Should Have by @clarkboyd

2017/03/27

Google Sheets is an increasingly powerful tool for SEO analysis, especially when its add-ons feature is incorporated.

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