Some other display ads may be converted automatically to the new format when users are nearby. The post Google launches location extension display ads for local businesses appeared first on Search Engine Land

A new survey says an astonishing 46 percent of small businesses allocate 0 percent of their marketing budget to SEO and 54 percent don’t have an SEO budget. The post Survey: Small Businesses Want $100 SEO by @MrDannyGoodwin appeared first on Search Engine Journal .

Larry Kim, founder of PPC software company WordStream, is leaving the company he’s been growing for over a decade to focus on building a new startup. The post Founder Larry Kim Leaves WordStream to Build a New Startup by @MattGSouthern appeared first on Search Engine Journal .

In the Google webmaster hangout last week, an SEO who is going on a job interview at a really huge web site, a news publisher he said…

Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.

Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure. The post Easy visualizations of PageRank and Page Groups with Gephi appeared first on Search Engine Land

Search engine optimization is constantly evolving, and some of the techniques that were once legitimate are strictly forbidden now. It’s time to set the record straight.

Every company needs to be concerned about how they appear on social media channels. To start, you need to have a planned-out strategy for brand awareness, a team that understands how to represent your company, and plans in place to avoid disasters

Ranking positions are the lifeblood of a successful SEO campaign, but with RankBrain at the heart of Google’s algorithms, they are harder than ever to pin down. How can SEOs track the performance of a metric that is in constant flux? The post Rank Tracking in a RankBrain World by @clarkboyd appeared first on Search Engine Journal .

Posted by BrianChilds There’s a huge difference between making money from selling SEO and actually making a living — or making a difference, for that matter. A new marketing agency will quickly discover that surviving on $1,000 contracts is challenging. It takes time to learn the client and their customers, and poorly written contracts can lead to scope creep and dissatisfied clients.