To celebrate International Women’s Day this March, here’s a list of the top 50 women in marketing to follow (in no particular order – add your own suggestions to the comments!). The post 50 Incredible Women in Marketing to Follow by @JuliaEMcCoy appeared first on Search Engine Journal .

Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way. The post Google rolls out AdWords account-level call extensions, among other call updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

We’re just 2 weeks away from Search Engine Land’s SMX West, the premier marketing conference for search obsessed professionals! What’s in it for you! Join us March 21-23 for more than 100 dynamic and authoritative speakers, keynotes, exceptional networking (including our featured Google Dance!) and…

What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions. The post A technical argument for quality content appeared first on Search Engine Land.

In addition to today’s doodle honoring women, Google’s home page also includes a link to its #HerVoiceIsMyVoice YouTube video. The post International Women’s Day Google doodle spotlights women who made their mark on history appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

When Google first introduced AMP, accelerated mobile pages, they said it might be a ranking signal but they ended up not using AMP as a ranking signal and have continued to not use it…

Pinterest’s extension will scan images on a web page to show related pins. But those visual search results won’t include ads

Changing the direction of your company’s content and communications strategy is never an easy thing. In this article, you’ll find out how a large, well-known brand was able to shift its mindset and culture to ensure the messaging and content was more meaningful, and began to resonate with its target audiences.

Social media has become a necessary and important marketing tactic for nearly every business, helping brands and marketers build brand awareness, share and interact with customers and prospects, and create another vital touch point in the evolving customer journey . But as the social media landscape continues to evolve, competition for audience attention is stiff.