Google has launched a Mobile Sites certification program.

Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong. The post The problem with obsessive rank tracking appeared first on Search Engine Land.

Google is retiring its Trusted Stores program while introducing a brand new way to gain customers’ confidence.

Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit

Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B business and contact information, and how you can create a new data source with unprecedented freshness, accuracy, and coverage.

If you search in Google for local businesses and get even more specific, such as ask for their reviews, phone number, address, hours of operation and so on, Google will now give you that information in the local box…

How are content marketers measuring the success of the content they create? Organic traffic is the top metric of choice, according to a new survey

Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands. The post Taking the brand/agency partnership to the next level appeared first on Search Engine Land. Please visit Search Engine Land for the full article

LinkedIn has launched Lead Gen Forms.

Well, this month we were introduced to a new algorithm update named Fred which happened on March 8th and was finally confirmed by Google.