We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’ The post Local search update: ‘Best’… Please visit Search Engine Land for the full article

How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent. The post Evaluating PPC talent, part 1: Where to begin appeared..

Google’s John Mueller said on Twitter this morning that those sites republishing news feeds should “consider noindexing them.” The full tweet was specifically in response to what to do with content published on your site from an Associated Press or Reuters news feeds…

Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign. The post Content and links: It really does take a village appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SEO plays a critical role in your digital marketing program. Learn how to invest in SEO and measure your ROI.

Local SEO is getting increasingly competitive and the best practices keep changing. Here are 52 local SEO strategies for SMBs. The post 52 Local SEO Strategies for SMBs by @bhartzer appeared first on Search Engine Journal .

These days, workplace culture is becoming a defining characteristic for most companies—as well as a marketing tool to retain and attract top talent. As a result, I’m often asked by industry peers and hopeful job seekers what it’s really like to work at TopRank Marketing

Sergey Alakov shared a couple of Google tests over the weekend…

Over the years I’ve seen many examples of really dumb moves made by SEOs. Some SEOs asked Google for advice while spamming Google, some email Google about buying links, some put all their spammy accounts in one search console account – but the list goes on and on…