Developing a strong management approach will set you up for growth and success for the lifespan of the account. The post Paid Search Optimization: A Management Approach for Success by @sejournal appeared first on Search Engine Journal .

Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey .

Today on Google’s home page is a special Google Doodle, Google logo…

Posted by Dr-Pete It’s hardly surprising that Google Home is an extension of Google’s search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing local bots, Yelp conversion & Google I/O recap appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. The post Bing launches bots for local businesses appeared first on Search Engine Land

Google has yet another search results interface test, this one is in the core web results snippets that add “on this page” buttons. It reminds me of the tags in the snippets

In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday. The post [Podcast] The Google I/O 2017 recap: Lens, Assistant & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.