Here’s a guide to what you should (and shouldn’t) do when creating and optimizing ecommerce product pages. The post Product Page SEO: 16 Dos & Don’ts You Should Know by @clarkboyd appeared first on Search Engine Journal .

I’ve seen this a lot, where websites will try to add value to their site in tons of industries, be it retail, real estate, medical and so on by taking two or more affiliate data feeds, mixing them together to add different sources of information on the same topic…

These Instagram marketing ideas will help your feed look better, drive better engagement, and grow your followers. The post 4 Instagram Marketing Ideas for Higher Engagement & More Followers by @nathanhchan appeared first on Search Engine Journal .

How to see if your site was hit by Fred or another Google algorithm update and prepare for future changes.

Consumers Connecting with Companies and the Power of Brand Affinity [Infographic] A new infographic reveals the top reasons why consumers feel connectied with brands and the results are telling. Affinity comes when consumers feel that a brand cares about people like themselves, and when the company is run by people like themselves. Social Media Today Desktop and Mobile Ad Revenue Surpasses TV for the First Time The IAB reports that in 2016, for the first time, desktop and mobile advertising revenue surpassed TV advertising revenue

A link outreach campaign can increase your content’s value and help make sure the right people see it. Here’s how. The post How a Link Outreach Campaign Boosts the Value of Your Content by @_kevinrowe appeared first on Search Engine Journal .

Google seems to be testing or rolling out a new form of the AMP carousel in the mobile search results. This is similar to top news or recipes and the like, but this one is labeled “fresh and viral.” I was personally able to replicate it in one of my tests…

Google seems to have pushed out a new design for the home services ads. Instead of the linear format, now Google is showing three cards horizontally across the top of the Google home page…

Posted by Cyrus-Shepard You may find yourself wondering whether the humble title tag still matters in modern SEO. When it comes to your click-through rate, the answer is a resounding yes! In today’s Whiteboard Friday, we welcome back our good friend Cyrus Shepard to talk about 7 ways you can revamp your title tags to increase your site traffic and rankings.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…