Archive for May, 2017

What to look for in a paid media campaign management tool

2017/05/04

Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations…

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SearchCap: e-commerce SEO & crawl data analysis

2017/05/04

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google: Stop Optimizing For RankBrain; It’s Irrelevant

2017/05/04

So we know Google has told us before that you cannot optimize for RankBrain, that there is no RankBrain score. RankBrain is more of a query thing where Google tries to better understand the searcher’s intent with the query and brings back documents based on that…

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May 2017 Google Webmaster Report

2017/05/04

It is that time of the month again, the monthly Google webmaster report where I summarize the more important Google webmaster/SEO related topics of the past 30 days or so.

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Why e-commerce SEO is NOT a one-shot wonder

2017/05/04

Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list.

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Don’t underestimate the power of advanced filtering when analyzing crawl data

2017/05/04

Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights. The post Don’t underestimate the power of advanced filtering when analyzing crawl data appeared first on Search Engine Land.

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10 ‘Hidden’ Ranking Facts, 1 Is A Lie by @beanstalkim

2017/05/04

Here are nine hidden Google ranking facts you need to know and one you shouldn’t believe. The post 10 ‘Hidden’ Ranking Facts, 1 Is A Lie by @beanstalkim appeared first on Search Engine Journal .

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We Answer 5 Common Questions People Have About Social Media Marketing

2017/05/04

Like brushing our teeth or brewing a morning cup of coffee, checking in on what’s happening within our social networks has become part of the daily routine for most of us. In fact, 30% of all time spent online is on social networks, according to GlobalWebIndex (GWI)

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