Driving more traffic is only good if you’re driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website. The post How to track conversions like a pro appeared first..

Can the location of your website navigation negatively impact SEO performance?

Google has quietly updated the quality raters guidelines (PDF) on May 11, 2017. No one seemed to notice but Glenn Gabe posted on Twitter that @ramesh_s_bisht noticed the update this morning…

The past 12 months have been big for social media marketers. Each social platform has seen significant changes or upgrades creating opportunity, and adding complexity for many marketers. Facebook introduced live video, Twitter made it easier to fit your message in 140 characters, Snapchat added collaboration features and Pinterest added promoted video

Discover keywords that are ranking in at least the top 100 in a search engine for your website that you are NOT aware of. The post The Amazing SEO Benefits of Discovering Your “Hidden Ranks” by @sejournal appeared first on Search Engine Journal .

Posted by PPCKirk I have been chewing on a keyword vs. audience targeting post for roughly two years now. In that time we have seen audience targeting grow in popularity (as expected) and depth

A new AdWords experience is expected to be rolled out to all advertisers by the end of the year. The post New AdWords Experience Rolling Out by End of the Year by @MattGSouthern appeared first on Search Engine Journal

Google is taking personalized search a step further with a “Personal” tab which has been rolled out in search results. The post Google Adds ‘Personal’ Tab to Search Results by @MattGSouthern appeared first on Search Engine Journal .

Google introduced a Purchases on Google beta program which allows qualifying merchants to add a “Buy” button to search adds. The post Google Introduces ‘Buy’ Button in Beta Program by @MattGSouthern appeared first on Search Engine Journal .

Today is Memorial Day in the United States and many of the search engines have special logos and themes for the day. Google…