Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program

Google For Jobs sees the company collaborating with others in the job industry to connect employers with the right candidates. The post Google For Jobs is Now Live in Search Results by @MattGSouthern appeared first on Search Engine Journal .

Google is getting in on the fidget spinner craze with its very own virtual device embedded into search results.

Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change. The post Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Use this eight-step AdWords account audit process to find areas in need of improvement, expansion, or optimization. The post How to Perform an AdWords Audit by @coreydmorris appeared first on Search Engine Journal .

Google’s John Mueller said on Twitter that the mobile first index won’t have a specific launch date. Instead..

Content marketing is always evolving. Tactics and tools and tips change. But these century-old fundamentals remain relevant today

This month marks exactly 181 years since the first advertisement was ever published. The ad in question appeared in the French newspaper, La Presse, and other papers quickly began following suit

Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings