The purpose of hreflang is to communicate to Google how they can access different language/region variations of a web page. If your page is only in one language, then there is no need to use hreflang…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink appeared first on Search Engine Land

Internal cultural issues and employee departures have impacted Siri’s evolution. The post WSJ: How Siri went from virtual assistant market leader to laggard appeared first on Search Engine Land.

Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare. The post Voice search becomes voice action: A key talking point at SMX London appeared first on Search Engine Land

For the life of me, I don’t get how lazy some of these spammers or link sellers are. Why would you email someone at an @google email address or someone who is a known search quality representative that you are selling links…

Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords. The post LiveRamp adds people-based search targeting to IdentityLink appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links

Buying a local blog and integrating it into your website is a great option for content creation and better rankings. The post How to Buy a Local Website or Blog & Integrate Its Content by @bhartzer appeared first on Search Engine Journal .

Here are a few interesting ways you can use Twitter polls to help drive more engagement. The post 6 Interesting Ways You Can Use Twitter Polls by @wonderwall7 appeared first on Search Engine Journal .